Chicago · North Shore · Opening 2027

The next step
after swim school.

Swim schools teach millions of kids to swim. Then fewer than 3% keep going. Propeller is the professional club that catches them — built by the team that grew Big Blue Swim School to 100+ locations.

Headed into swim schools this decade
$10B
Of swim-ready kids stay in the sport
<3%
Franchise units sold by our founders
239

The post-lesson cliff

Demand exists. Delivery doesn't.

More than 10 million kids take swim lessons in the US every year. When they graduate, families look for what comes next — and find volunteer-run clubs with borrowed pool time and waitlists.

USA Swimming's retention hit a record low of 64.9% in 2024. The problem isn't demand. It's a club worth staying for.

10M+kids in swim lessons each year
<3%reach club or high-school swimming

The club

One pool. Every reason to stay.

Junior swim team

Lessons that become training — small groups, real coaching, a path from first lap to first meet.

Competitive team

Bronze, Silver and Gold groups with professional coaches and a schedule families can plan around.

Water polo & fitness

Water polo for kids who want a team sport, and adult fitness that fills the early mornings.

We own our water

A dedicated 10-lane facility — no rented lanes, no bumped practices, room to grow every program.

We built the playbook

Done it before.

100+
Big Blue locations
239
Franchise units sold
5
Corporate-owned pools
500
Full & part-time staff

John Lonergan

Co-Founder & CEO

Co-founder and former CEO of Big Blue Swim School — grew it from one location to 100+. D1 swimmer, University of Iowa.

Michael Lonergan

Co-Founder & COO

Former COO of Big Blue Swim School — ran operations across 100+ locations. D1 swimmer, University of Evansville.

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